Branding for Authors
Building a brand for your author/pen name or book series ensures that your messaging is clear and reaches your audience in a way that truly reflects your genre, writing style and books.
Branding is a custom process, unique to you and your individual/business needs. The solution is different for everyone. Developing a brand gives you control over your messaging/story, consumer perception and future audience.
Get in touch for a free consultation and a seamless experience building your brand!
Not a writer? Not a problem! I work with a variety of industries, from non-profits to creatives to small businesses and PR.
Brand Strategy and Identity
Let your brand identity help you share your story as an author.
Share your values and build a valuable connection with your readers.
Build trust and recognition through consistent brand messaging.
Use your brand across digital and print platforms, from social media to websites.
There are two sides to creating a brand – the Brand Strategy and Brand Identity. Not everyone is ready for a brand strategy but it’s helpful to understand the foundations of each before you make your decision.
Brand Strategy: Creating a Brand Strategy is traditionally the first step towards building a brand. It makes sure that your mission, vision, values and persona are reflected in your visual brand elements. It also supports you in building the foundations of your business within the publishing industry.
Brand Identity: The Brand Identity is usually the second part to the process and is all about the visuals – it is what carries and conveys the messaging in your Brand Strategy to your audience, such as through a logo, colours, fonts, use of language, photography and so on… Your Brand Strategy and Brand Identity work as a team and support one another.
What’s really important is that your brand and website (or digital presence) together reflect you, the author, as well as your books – and successfully to your audience! To discuss your branding options drop me a message!
